PRIME Minister Gordon Brown today (12.02.09) pledged his support to
The British Forces Foundation’s Lap of Honour initiative. The
campaign is a ten-month driving adventure around the country getting
50 British icons to autograph one car, and 100 companies to lend their
By signing the car outside Number 10, the Prime Minister has joined
an impressive list of British icons that now includes Sir Michael Caine,
Lewis Hamilton, Kate Moss, Joe Calzaghe, Sir Elton John, David Beckham,
Rod Stewart and Joanna Lumley.
The British Forces Foundation launched its Lap of Honour project in
June 2008. Fronted by BFF Trustee Katherine Jenkins, the project marks
the charity’s 10th anniversary year. The car will be given a high
profile send off by auction house Bonhams on 3rd July at the Goodwood
Festival of Speed.
Alongside the money raised at auction, a minimum of 100 selected major
British brand names are being asked to donate £1,000 as a pledge
of support to the men and women of the Armed Forces. At the half way
stage, The Lap of Honour campaign is on a quest to bolster the kind
donations already made to date.
BFF Director, Mark Cann, said: “The Lap of Honour is more than
just a fundraising event for the Charity or a focal point to mark 10
years serving the Armed Forces. It is a celebration of the British link
between companies, eminent icons and serving personnel. The very act
of demonstrating support will send a clear message of solidarity to
those on the frontline, which will in itself be a significant boost
to their morale.
"I am so grateful to the companies who have already
supported this campaign. In so doing, they send a powerful message of
support to the young men and women of our Armed Forces, acknowledging
the sacrifices they make on our behalf. I encourage others to follow
their lead to help us hit our target.”
Gordon Brown said he was delighted and honoured to offer his support
to The British Forces Foundation project. He said: "I know the
work of The British Forces Foundation is much valued by the Armed Forces,
in particular the way it encourages a dazzling array of performers to
entertain personnel in the most hostile of environments.
"Despite today’s challenging economic conditions,
I would encourage UK businesses to dig deep and donate to help the charity
hit its £100,000 fund-raising target."
To sign up your support of The British Forces Foundation's Lap of Honour
please contact Ben Vestey at firstname.lastname@example.org